Powered by Husig AI

Close more deals with
intelligent leads

Closr is the AI-powered lead management platform built for real estate professionals — automatically scoring, tracking, and prioritising every lead from first contact to conversion.

Request Early Access See how it works
LPMAMA
Scoring Framework
7
Pipeline Stages
Real-time
Lead Intelligence
Platform Features

Everything an agent needs,
nothing they don't

A focused, powerful toolkit designed around how real estate professionals actually work.

🏠
AI Lead Scoring
Every lead is automatically scored across six LPMAMA dimensions, giving agents an instant "hotness" rating — hot, warm, cool, or cold.
🗂️
CRM Pipeline
Manage leads through a structured workflow from New to Converted, with full audit trails and status history.
🔗
Property Matching
Automatically match leads to listings based on their preferences, budget, location flexibility, and bedroom requirements.
💬
Integrated Messaging
Communicate with leads directly through the platform. All messages are logged and linked to the lead record.
📊
Analytics & Insights
Track conversion rates, lead sources, pipeline velocity, and agent performance — all in one dashboard.
🔔
Smart Reminders
Never miss a follow-up. Set reminders and receive push notifications so no lead falls through the cracks.
AI Scoring Engine

Built on the proven
LPMAMA framework

Every lead is evaluated across six critical dimensions. The result is a live hotness score that tells agents exactly where to focus their energy.


Scores update automatically as lead data is enriched, so your pipeline is always reflecting current reality — not stale guesswork.

L
Location
Preferred area, property type, bedroom requirements, and location flexibility all contribute to score.
P
Price
Budget range, certainty level, and affordability signals tell us how close a lead is to transacting.
M
Motivation
Is this a first home buyer, investor, or just browsing? Urgency and motivation type shape the score significantly.
A
Agent
Whether the lead is already working with another agent affects their exclusivity and convertibility.
M
Mortgage
Cash buyer, pre-approved, or not started — financing status is one of the strongest conversion indicators.
A
Appointment
Has an appointment been requested or scheduled? Commitment signals translate directly into score.
Lead Pipeline

A clear path from inquiry to close

Every lead moves through a structured workflow. Nothing gets lost, nothing goes stale.

N
New
C
Contacted
E
Engaged
Q
Qualified
S
Showing
N
Negotiating
✓
Converted
Hot — 75+ score
Warm — 50–74
Cool — 25–49
Cold — 0–24
Getting Started

Up and running in minutes

Closr is designed for agents, not developers. No complex setup required.

Create Your Account
Sign up as an agent and configure your preferences, target areas, and property types.
Capture Leads
Add leads manually or connect your existing channels. Closr captures all the LPMAMA data points automatically.
AI Scores Instantly
The scoring engine evaluates each lead in real time. You see a hotness score and breakdown immediately.
Work Your Pipeline
Focus on hot leads, set reminders for follow-ups, send messages, match properties, and track progress to conversion.
Early Access

Ready to work smarter?

Closr is currently in early access. Join real estate professionals already using AI to close more deals.

Request Access Learn about Husig